专著推荐 | The Making of Accessible Audiovisual Translation

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2024-09-03

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主题词：多模态翻译、视听翻译、视听障碍群体、社会翻译学、可及性

书名：The Making of Accessible Audiovisual Translation

主编：Carmen Pena-Díaz

出版时间：2023年新书

出版社：Peter Lang

ISBN:9781800796775

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内容简介

"可及性"被理解为如何通过帮助特定受众实现社会融合。这一课题目前成为国际学术界各个学科领域研究的热点。由于我们不断变化的环境，“可及性”这个概念仍在不断变化，需要重新审视。

在翻译研究中，视听翻译（AVT）扩展了翻译活动的概念，并且研究成果呈指数级增长。近几十年来，视听翻译与可及性研究并肩发展，这两个领域的交叉点一直是学术研究和专业实践的核心。比如，视听翻译如何服务于听觉障碍、视觉障碍群体？这不仅是一个视听翻译研究的话题，也是一个社会翻译学应该体现社会关切的重要领域。

这本书分9个章节集中展示了国际学者在视听翻译可及性这一课题的最新成果，他们从不同但互补的角度探讨该主题。这9章分析了无障碍翻译材料的制作，必要性和策略性的调整，从而满足包括老年人、感官和认知障碍者以及数字知识有限的人在内的各种受众的需求和期望。

Accessibility, understood as social integration, has been studied from many perspectives, yet, due to our environment constantly changing, it is still an open concept which needs to be constantly re-examined. Within Translation Studies, audiovisual translation (AVT), understood as the transfer from one language to another of the verbal and non-verbal components contained in audiovisual works and products, has expanded the concept of translation activity and its growth has been exponential. In recent years, both AVT and accessibility studies have been widely studied, and the intersection of both spaces has equally widely been represented in academic research as well as in professional practice due to society demanding more and more diverse services.The ‘not so new anymore’ information society and the new prospects opening up in translation due to multimedia communication require the help of mediators who adapt the message transmitted audiovisually so that the target receiver understands the message. This means adapting to all types of recipients, including those with sensory disabilities, people with limited digital skills, older people, etc.Multimodality is ‘the use of several semiotic modes in the design of a semiotic product or event’ (Kress & Van Leeuwen 2001: 20) and it is an emerging concept in some areas. In others, such as cinema, performing arts, video games and museums the concept has been used for quite some time. Translators are bound to be faced with texts in which sound, visual and tactile aspects must be considered and should be aware that there are differences in the perception of reality. This fact, together with the need to reach audiences with different needs and characteristics, means that multimodality and accessibility to knowledge are two inseparable concepts in the field of multimedia translation.Multimodality is the construction of meaning through different modes of communication and it should adapt to the needs of different users (López-Rodríguez et al. 2013: 49). In fact, there are standards and guidelines to help convert audiovisual and multimedia materials into accessible texts by using translation modes such as subtitling for the deaf, audio description for the blind or sign language. In addition, techniques and strategies such as textual description of images, reformulations with simplified language of visual information or easy-to-read texts are also activated. The translation of multimodal texts must consider the role played by language, sound, music, images, gestures and movement, thus becoming quite a challenge. Although this is obvious in the case of multimodal texts such as audiovisual productions, it may be argued that this is a stage that all translators should always include in their translation process with the aim of adapting all texts to all users from the very beginning.Incorporating accessibility transversally in all translation classes, when training future professionals, will make a difference towards inclusive access to information and entertainment. As López-Rodríguez et al. (2009) claim, the multimedia translation classroom is the ideal environment to bring us closer to this reality, as we have the advantage of having students who are used to translating texts on different topics with limited knowledge of the subject matter. This will help the process of sensibilisation to the potential limitations of knowledge or sensory disabilities of the receiver (Tercedor-Sánchez 2009; López-Rodríguez et al. 2009).

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Contents
List of Figures
List of Tables
Introduction: The Making of Accessible Audiovisual Translation
1 Support for Access to Audiovisual Media (SAAM): An Impactful Service-Learning Project
2 Building Audiences for Audio Description: A Case Study from the Krakow Film Music Festival
3 Analysing the Accessibility of TV News for Blind or Visually Impaired Audiences: Inclusive Scriptwriting as an Additional Tool for Media Production
4 Easy Audios for Easy Audiovisual Content: An Overview
5 Accessibility and Standards in Online Subtitling: From Quantity to Quality in Making Videos Accessible
6 Implementation of the Online Text Accessibility Heuristics
7 Cloud Studios and Scripts: Evolving Workspaces and Workflows in Dubbing
Notes on Contributors
Index

作者简介

Carmen Pena-Díaz is Senior Lecturer in the Department of Modern Philology at Alcalá University, Madrid. Her research areas are bilingualism, translation and intercultural communication. She is a member of the research groups FITISPos-UAH in Spain, which researches training on Public Service Translation and Interpreting. She has led nationally accredited research projects – InterMed, on interlingual and intercultural mediation in health settings, and the European Erasmus+ DIALOGOS project, on intercultural communication in languages of lesser diffusion – and is the director of the European Public Service Intercultural Communication, Translating and Interpreting Master's Degree at Alcalá University. She has published numerous chapters and articles in international journals such as MonTI, Intercultural Education, Babel, Journal of Bilingual Education and Bilingualism, among others.

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